top of page


YOUR NEWFOUND
SENSE OF FEARLESSNESS
BEGINS HERE
Every famous company started with risk.
This website is the result of years of mentoring university students and telling them silly things like how they should never let fear stand in the way of their dreams.
This site aims to prove that theory, and along the way will include guest content, marginal business advice and an utter lack of decorum.
Now let's all fail upward together.
Shop Now

"Kobe Bryant holds the record for most missed shots in NBA history. To some, that's a bad thing. To me, it means he wasn't intimidated by missing, by losing, by failure. He didn't hesitate... He took the shot."
-- Kareem Abdul Jabbar
This Day in Failure History:
bottom of page